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Julia Buchholz
Chief Marketing Officer
Blocksquare
Julia Buchholz is the Chief Marketing Officer at Blocksquare, a global leader in real estate tokenisation. With a deep passion for blockchain and real-world assets, she has been instrumental in driving Blocksquare’s marketing strategy, bridging the gap between traditional real estate and decentralized finance. Blocksquare has tokenised over 170 properties across 30 countries, powering 18 active RWA marketplaces on their real estate tokenisation infrastructure.
Since 2017, Julia has worked with early-stage blockchain startups on a global scale, fostering innovation and adoption in the sector. She is a committee member at PropTech Hub WA, and a co-founder at Tecstack, a Perth-based education firm that, in partnership with REIWA, has certified over 500 real estate agents on the impact of blockchain in real estate.
Her expertise in blockchain, real estate tokenization, and community growth makes her a key voice in the evolution of Web3 real estate.
Speaking at
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3:00–4:15pmWed 25 MarPublic-Private RoundtablesUniClub - Roundtable Room 2Open
Blueprint for Digital Assets
[Roundtable] Tokenized Trade & Investment Advantage - Making Real-World Assets Liquid & Trusted Across Borders
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Dr. Andy TingFounderHela Labs
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Prof. Bill RoscoeDirectorUniversity College Oxford Blockchain Research Centre
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Josh HuntDirector and General CounselProspEx Group
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Julia BuchholzChief Marketing OfficerBlocksquare
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IGP Rahman DesyantaChief Executive OfficerBaliola
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Steve VallasChief Executive OfficerBlockchain APAC
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Scott WallerAsia Pacific Assurance Blockchain LeaderEYModerator
About this session
Tokenisation is moving from experimentation to industrial advantage - but only for organisations that can translate pilots into real workflows and profitable business models, compliant structures & interoperable cross-border trade corridors. From critical minerals & energy to carbon credits, inventory, invoices & high-value goods like art, tokenized assets can reduce friction, accelerate settlement, improve provenance & unlock new financing models.
This roundtable focuses on execution: where tokenization truly beats current systems, how to start with the right use cases, how to design compliant structures & how to build pilots that scale across borders. Western Australia’s position in critical minerals, resources, agriculture, First Nations art & energy makes it a natural launchpad for Indo-Pacific tokenized trade corridors. -
