LD is a product and strategy leader working at the intersection of financial institutions, technology, and human decision-making. She currently leads Global Product Marketing at Zodia Custody, where she helps shape how banks, trading venues, and institutional investors participate in the digital asset economy.
With more than 20 years’ experience across Europe’s digital innovation consultancies and Australia’s major financial institutions, including Westpac and National Australia Bank, Laura has spent her career designing and launching new financial products, platforms, and market propositions.
Her work combines behavioural insight, research, and human-centred design to help institutions bring complex technologies – including digital assets, custody infrastructure, and tokenised finance – safely and successfully to market.
