Jannah is the founder of Markets Evolution, advising firms on identifying and capitalising on innovation opportunities, and crafting and executing strategies within highly regulated environments. She is passionate about shaping the financial markets of the future by leveraging frontier technologies to create innovative financial services and products that drive social and environmental impact while expanding access to financial services. Her current focus areas include the evolution of digital asset markets, the development of new forms of digital money, including stablecoins, and sustainable financial systems. A long-standing contributor to the development of domestic and global financial policy and regulation, Jannah has played a key role in shaping organisations that drive the regulatory agenda for digital assets and digital currencies, both in the UK and globally, with respect to digital money and assets, most recently as an Executive in Residence and Board Member at Global Digital Finance, and co-founder and Executive Director of the Digital Pound Foundation (now part of Innovate Finance).
