Effie is the CEO and Co-Founder of AUDC, the issuer of AUDD — Australia’s Premier Australian dollar-backed stablecoin built for institutional-grade payments, settlement and digital commerce. She leads the strategy and execution of AUDD, positioning it as a trusted, compliant digital representation of the Australian dollar across public blockchains, with a strong emphasis on governance, transparency and real-world use cases.
A seasoned fintech executive, Effie brings deep expertise across payments, alternative rails and blockchain infrastructure. Through AUDD, she is driving the practical adoption of stablecoins in global payments, bridging traditional finance with decentralised networks and shaping the future of digital money.